Last week, in the first half of our series designed to help you better understand your earnings, we introduced you to the ad auction for AdSense for content. To recap, eligible ads compete to appear on your pages; our ad auction determines which ads show, and how much you can potentially earn from them.
Now, let's talk about smart pricing, a tool designed to help advertisers bid efficiently and effectively on many publishers' ad auctions at once. Our Chief Economist, Hal Varian, explains the purpose of smart pricing, how it plays a role in the ad auction, and how it benefits the entire advertising ecosystem of publishers, advertisers, and users.
Although we aren't able to provide detailed explanations of our algorithms, we'd like to address a common misconception and show that smart pricing isn't intended to be a 'punishment' for publishers. It's designed to increase advertiser confidence in AdSense sites by helping them set more accurate bids that reflect the business results they're looking for. This then allows advertisers to increase their maximum bids, which ultimately helps publishers earn more in the long run.
We'll let Hal explain the concept of smart pricing in more detail:
http://www.youtube.com/watch?v=O1BaOMqcyQY
Finally, we'd like to take a moment to address some of the questions we've received about the relationship between smart pricing and the AdSense for content revenue share. Smart pricing can impact which ad wins an auction for a particular content page. However, since the revenue share is fixed for all publishers, smart pricing doesn't impact the percentage you actually earn for a valid click. Any changes to advertiser bids as a result of smart pricing will proportionately affect the amount both Google and the publisher earn.
Thanks for following our two-part earnings series. We hope you found the content useful, and that you now have a better understanding of the factors that influence your earnings.
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Posted By Inside AdSense Team to Inside AdSense at 9/30/2010 09:54:00 AM --
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Thursday, September 30, 2010
[Inside AdWords] New for the Google Display Network: Show ads related to demo...
In March 2009, we announced a beta test of interest-based advertising, which included remarketing and interest category marketing, to help you reach people on the Google Display Network who are most likely to be interested in your products and services.
Early results show that interest-based advertising is helping deliver better ads and offers for your potential customers, more effective campaigns for you, and higher returns for website publishers. Remarketing was recently launched to everyone, and interest category marketing has continued to grow.
To help you better reach your customers, and to give users more control over which ads they see, we're adding some new categories that will enable you to show ads that relate to demographic categories, such as age and gender. This works exactly the same way as interest category marketing works today - Google associates categories with a particular browser by looking at the types of Google Display Network sites visited and compares that information with aggregated survey data on site visitation. For example, if someone frequently visits sites that have a majority of female visitors, we may associate her browser's cookie with the "female" demographic category. With this information, you can choose to show more ads that are relevant to women as she browse sites across the Google Display Network, exactly the same way you can currently show ads related to other categories like sports or gardening.
As with interest categories, users may view and edit demographic categories or permanently opt out of receiving interest-based ads entirely with the Ads Preferences Manager. Because the interests and inferred demographics associated with a particular browser are based on recently visited sites on the Google Display Network, and not on user data, these categories may change over time. As one of a number of companies offering ads based on inferred interests and demographics, we remain committed to providing users the highest level of control and transparency.
We're still beta testing interest category marketing (including the new demographic categories), but will be working to help more advertisers run campaigns over time.
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Posted By Inside AdWords crew to Inside AdWords at 9/29/2010 02:00:00 PM --
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Wednesday, September 29, 2010
[Inside AdSense] Learn AdSense optimization techniques with our new video series
Did you know that a simple change like enabling both text and image ads can boost your eCPM and revenue? Or that a 300x250 medium rectangle typically performs much better in terms of revenue than a 250x250 square? Or that widening an AdSense search box can double the number of queries performed on your site, leading to higher earnings? If you didn't, don't sweat it -- the AdSense team and I have come up with a list of six top optimization tips and best practices that can help you earn more quickly.
Many of our publishers' sites and accounts aren't fully optimized for AdSense, which means that they're not earning as much as they potentially could. In these AdSense optimization videos, we walk you through some of the top optimization techniques and explain why they're helpful in boosting your eCPM and revenue. Incorporating these techniques into your website and AdSense ad layout can help you monetize your traffic like never before!
In the six-part video series, we talk about how to:
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Posted By Inside AdSense Team to Inside AdSense at 9/28/2010 10:22:00 AM --
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Many of our publishers' sites and accounts aren't fully optimized for AdSense, which means that they're not earning as much as they potentially could. In these AdSense optimization videos, we walk you through some of the top optimization techniques and explain why they're helpful in boosting your eCPM and revenue. Incorporating these techniques into your website and AdSense ad layout can help you monetize your traffic like never before!
In the six-part video series, we talk about how to:
- Upgrade to high-performing units
- Monetize more content
- Optimize search box placement
- Opt-in to text and image ads
- Use link units
- Opt-in to placement targeting
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Posted By Inside AdSense Team to Inside AdSense at 9/28/2010 10:22:00 AM --
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Thursday, September 23, 2010
[Inside AdSense] Insight into your earnings Part I: Explaining the ad auction
"Why do I earn more money from some ads and less from others? Why do my AdSense for content earnings vary from day to day, or week to week?"
If you've asked yourself questions like these before, you're not alone -- we often hear from publishers that they're unsure of how earnings are calculated and why their earnings fluctuate. As part of our efforts to be more transparent with publishers, we're kicking off a two-part series to help explain these topics. With the help of Hal Varian, the Chief Economist here at Google, we'll show you how ads are targeted to your pages, priced by the ad auction, and translated into the earnings you receive.
Today, Hal will introduce you to the ad auction for AdSense for content ads, and explain both what it's for and how it works. Like a traditional auction, advertisers bid in our ad auction to show ads on your pages. The number and price of ads in the auction changes from moment to moment, based on how much advertisers are willing to spend and how they've set up their ad campaigns -- this is why we call our auction 'dynamic,' as these factors can then affect how much you earn.
If you're ready to learn more about the ad auction and how specific prices are calculated, watch the video below and visit our Help Center.
http://www.youtube.com/watch?v=1vWp2-QMOz0
So what can you do as a publisher to ensure you're maximizing your earnings? Here are some tried-and-true tips to increase the amount of competition among advertisers in the ad auction for your pages.
That's it for today. In Part II of our series, we'll discuss how smart pricing affects advertiser bids in the ad auction, and clear up some myths about how it works.
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Posted By Inside AdSense Team to Inside AdSense at 9/23/2010 09:36:00 AM --
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If you've asked yourself questions like these before, you're not alone -- we often hear from publishers that they're unsure of how earnings are calculated and why their earnings fluctuate. As part of our efforts to be more transparent with publishers, we're kicking off a two-part series to help explain these topics. With the help of Hal Varian, the Chief Economist here at Google, we'll show you how ads are targeted to your pages, priced by the ad auction, and translated into the earnings you receive.
Today, Hal will introduce you to the ad auction for AdSense for content ads, and explain both what it's for and how it works. Like a traditional auction, advertisers bid in our ad auction to show ads on your pages. The number and price of ads in the auction changes from moment to moment, based on how much advertisers are willing to spend and how they've set up their ad campaigns -- this is why we call our auction 'dynamic,' as these factors can then affect how much you earn.
If you're ready to learn more about the ad auction and how specific prices are calculated, watch the video below and visit our Help Center.
http://www.youtube.com/watch?v=1vWp2-QMOz0
So what can you do as a publisher to ensure you're maximizing your earnings? Here are some tried-and-true tips to increase the amount of competition among advertisers in the ad auction for your pages.
- Keep creating high-quality sites full of original content to attract more advertisers, and use Google Analytics to see which content is generating revenue.
- Try adding popular advertiser formats such as the 300x250 medium rectangle to your pages.
- Turn your channels into targetable ad placements to help advertisers identify and target premium locations on your pages.
- Experiment to find the optimal locations for your ads, while making sure that your layouts won't generate accidental clicks.
- Help advertisers find your sites by claiming them in Ad Planner. You can add descriptions and categories that describe your content, which will help increase the visibility of your ad units to interested advertisers.
That's it for today. In Part II of our series, we'll discuss how smart pricing affects advertiser bids in the ad auction, and clear up some myths about how it works.
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Posted By Inside AdSense Team to Inside AdSense at 9/23/2010 09:36:00 AM --
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[Inside AdWords] Product extensions now available to all U.K. advertisers
Back In November 2009, we announced the U.S. launch of a new AdWords feature called product extensions. Today, we're excited to announce that product extensions are now available to all U.K. advertisers. Joining our growing family of ad extensions, product extensions are a way for you to enrich your existing AdWords ads with more relevant and specific information. Product extensions allow you to use your existing Google Merchant Center account to highlight your products directly in your search ads. When your AdWords text ad appears, and your Google Merchant Center account contains products that are relevant to the searcher's query, product extensions show the images, titles, and prices of your products in a plusbox under your ad.
With product extensions you can show users the products from your site that are most relevant to their current query. You're charged the same cost-per-click (CPC) whether a user clicks on your main text ad or any of the offers within the product extensions plusbox; however, you won't be charged if a user simply expands the plusbox without clicking through to your site.
Advertisers using product extensions have found that the additional product information has helped improve the performance of their search campaigns. For example, SonyStyle.com, reported seeing a 9% increase in conversion rates for their ads with product extensions.
It's easy to get started with product extensions. First, log in to Google Merchant Center and add your AdWords customer ID to your account. Then, simply log in in to AdWords, select the campaign and navigate to the Ad Extensions tab. To add product extensions to an existing campaign, click the 'New Extension' button. No need to create new campaigns or ad groups, update your keywords or change your ad text.
Product extensions are available to all U.S. advertisers, and now, to all U.K. advertisers, but remain in a limited beta outside of these countries. Over time, we hope to offer product extensions to all advertisers globally.
Posted by Dan Friedman, Inside AdWords crew
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Posted By Inside AdWords crew to Inside AdWords at 9/23/2010 08:31:00 AM --
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With product extensions you can show users the products from your site that are most relevant to their current query. You're charged the same cost-per-click (CPC) whether a user clicks on your main text ad or any of the offers within the product extensions plusbox; however, you won't be charged if a user simply expands the plusbox without clicking through to your site.
Advertisers using product extensions have found that the additional product information has helped improve the performance of their search campaigns. For example, SonyStyle.com, reported seeing a 9% increase in conversion rates for their ads with product extensions.
It's easy to get started with product extensions. First, log in to Google Merchant Center and add your AdWords customer ID to your account. Then, simply log in in to AdWords, select the campaign and navigate to the Ad Extensions tab. To add product extensions to an existing campaign, click the 'New Extension' button. No need to create new campaigns or ad groups, update your keywords or change your ad text.
Product extensions are available to all U.S. advertisers, and now, to all U.K. advertisers, but remain in a limited beta outside of these countries. Over time, we hope to offer product extensions to all advertisers globally.
Posted by Dan Friedman, Inside AdWords crew
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Posted By Inside AdWords crew to Inside AdWords at 9/23/2010 08:31:00 AM --
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Wednesday, September 22, 2010
[Inside AdSense] Join the conversation: Getting to know our Top Contributors
As we mentioned in our post last week, we're working on ways to introduce you to our Top Contributors to the help forum. A Top Contributor (TC) for over a year, Gracey tells us about why she became a TC, shares some of her experiences as an AdSense publisher, and provides some tips for all of you. We hope you enjoy getting to know her, and continue to visit the help forum with any questions you may have!
What does it mean to be a Top Contributor (TC), and what do you like about it?
Being a TC gives me the ability to call on an AdSense Pro to help out someone who really needs help; for me, that's one of the main reasons I accepted the invitation. The other thing I really enjoy about being a TC is the ability to call on other TCs for help when a situation has me stumped. All of the TCs are good people, each with different areas of expertise. I believe in 'paying it forward' or the old adage 'what goes around, comes around,' so in helping others, I believe that someday when I need help, there will be someone there to help me.
What it doesn't mean is that I'm any smarter than the next publisher -- most of what I know came from the AdSense Help Center and from my own experiences, and these are things any publisher or volunteer in the help forum can learn. I like that being a TC, I learn something new every day. Helping others to resolve issues often means searching for answers I don't already have.
Being a TC also doesn't mean that any of my sites are exempt from being disabled. Just like any other publisher, my sites must meet quality standards and follow all the AdSense program policies and Webmaster Guidelines.
Are you a Google employee?
No, I'm not employed by Google in any capacity. I'm simply a publisher -- one who ran into her own problems a while back and came to the help forum for guidance. I stuck around the forum because I started learning things that I didn't know before.
What is your experience like as a publisher?
I've been an AdSense publisher since 2005. I have about 13 blogs and 3 websites, with AdSense ads displayed on only two of my blogs and one of my websites. I'm careful to only use AdSense on sites I feel would be acceptable to AdWords advertisers. It's important to me to maintain the quality of my sites, and at this point in time my schedule is busy enough that I can only reasonably maintain 3 or 4 of my sites on a regular basis. One of my sites (without AdSense ads on it because it's about AdSense and Blogger) has been helpful for many new publishers.
What's the most important piece of advice you can give a new publisher to help them make the most of AdSense?
I think the most important thing new publishers can do for themselves is read. Read everything available in the Help Center that relates to the products you are going to use, and do that before putting ads all over your website.
One other thing I'd tell a new publisher is to ask for clarification in the help forum when he or she doesn't understand the meaning of a policy. AdSense provides a great deal of information to help publishers, but many of them run full tilt to the ad code and never look back at the policies and guidelines.
How can publishers best utilize AdSense for content?
AdSense for content requires some work and diligence. Rather than just grabbing ad codes and plastering them wherever you can on a site, take the time to set up test ads on your site pages. Setting up a different ad size, format, or color combination on various pages throughout your site can help you discover the ones that may be the most effective for you. Use custom channels for each ad on each page during this simple test and give it some time. After a month or so, when you view the reports for each of these ads you should have a good idea of what ad formats and colors work best on your site.
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Posted By Inside AdSense Team to Inside AdSense at 9/21/2010 01:20:00 PM --
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What does it mean to be a Top Contributor (TC), and what do you like about it?
Being a TC gives me the ability to call on an AdSense Pro to help out someone who really needs help; for me, that's one of the main reasons I accepted the invitation. The other thing I really enjoy about being a TC is the ability to call on other TCs for help when a situation has me stumped. All of the TCs are good people, each with different areas of expertise. I believe in 'paying it forward' or the old adage 'what goes around, comes around,' so in helping others, I believe that someday when I need help, there will be someone there to help me.
What it doesn't mean is that I'm any smarter than the next publisher -- most of what I know came from the AdSense Help Center and from my own experiences, and these are things any publisher or volunteer in the help forum can learn. I like that being a TC, I learn something new every day. Helping others to resolve issues often means searching for answers I don't already have.
Being a TC also doesn't mean that any of my sites are exempt from being disabled. Just like any other publisher, my sites must meet quality standards and follow all the AdSense program policies and Webmaster Guidelines.
Are you a Google employee?
No, I'm not employed by Google in any capacity. I'm simply a publisher -- one who ran into her own problems a while back and came to the help forum for guidance. I stuck around the forum because I started learning things that I didn't know before.
What is your experience like as a publisher?
I've been an AdSense publisher since 2005. I have about 13 blogs and 3 websites, with AdSense ads displayed on only two of my blogs and one of my websites. I'm careful to only use AdSense on sites I feel would be acceptable to AdWords advertisers. It's important to me to maintain the quality of my sites, and at this point in time my schedule is busy enough that I can only reasonably maintain 3 or 4 of my sites on a regular basis. One of my sites (without AdSense ads on it because it's about AdSense and Blogger) has been helpful for many new publishers.
What's the most important piece of advice you can give a new publisher to help them make the most of AdSense?
I think the most important thing new publishers can do for themselves is read. Read everything available in the Help Center that relates to the products you are going to use, and do that before putting ads all over your website.
One other thing I'd tell a new publisher is to ask for clarification in the help forum when he or she doesn't understand the meaning of a policy. AdSense provides a great deal of information to help publishers, but many of them run full tilt to the ad code and never look back at the policies and guidelines.
How can publishers best utilize AdSense for content?
AdSense for content requires some work and diligence. Rather than just grabbing ad codes and plastering them wherever you can on a site, take the time to set up test ads on your site pages. Setting up a different ad size, format, or color combination on various pages throughout your site can help you discover the ones that may be the most effective for you. Use custom channels for each ad on each page during this simple test and give it some time. After a month or so, when you view the reports for each of these ads you should have a good idea of what ad formats and colors work best on your site.
--
Posted By Inside AdSense Team to Inside AdSense at 9/21/2010 01:20:00 PM --
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Tuesday, September 21, 2010
[Inside AdWords] Strengthen your advertising strategies with the Train & Gain...
Today we're announcing the first AdWords Train & Gain challenge.
You've asked us how to improve the performance of your AdWords account, so we've put together a series of simple steps to help you become more successful online.
Sign up for the AdWords Train & Gain challenge starting October 4th. You'll receive a weekly list of simple steps for improving your AdWords account. Sign into your account twice a week and take the suggested actions on how to better manage your account. At the end of four weeks, you'll be armed with many different ways to improve your AdWords account.
If you complete all the steps and answer a short questionnaire to let us know what you've learned, you could win an Android Phone or a trip to meet with an AdWords consultant in Sydney, Australia for you and a colleague.
Here's a sneak peek of the fast and easy tips you'll get:
Improve ad text: Stand out from your competition by writing ads that highlight your most competitive features (low price, special services, free delivery, etc).
Use negative keywords: Specify which search terms you don't want your ad to appear on. This will help you keep costs down because it prevents clicks from people looking for things you don't offer.
Track sales and leads: See where your ad spend is working best and focus your money on the efforts that are generating business.
This challenge doesn't take up a lot of time and it can make a big difference for your business. Learn more and see the official rules for details about the challenge, who is eligible to compete and how we're selecting winners. Terms and conditions can be found here.
Also, if you'd like to learn more about your AdWords account, check out our brand new AdWords Small Business Center, which we announced in last week's post. The site is a one-stop shop for small and medium businesses. It allows visitors to explore beginner, intermediate or advanced AdWords topics and connects you to the latest AdWords news and best practices.
Posted by Nathania Lozada, Inside AdWords crew
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Posted By Inside AdWords crew to Inside AdWords at 9/21/2010 08:00:00 AM --
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[Inside AdSense] Introducing themed ads in Custom Search
Last year, we took a big step forward in improving customization of the look and feel of results by providing plug-n-play themes in the Custom Search Element. This enabled you to choose from among a palette of predefined styles. You can find a style that matches your website and start using search, or further customize the style if you like.
We're taking themes one step further. Each theme now has ads displayed with a look and feel that match the overall style used for the search results.
The result is harmony between search results and ads, which we think makes for a great user experience. The following screenshots show search results and ads for three different themes: espresso, minimalist and green sky.
We hope you agree that your visitors will enjoy themed ads. As always, be sure to send us your feedback.
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Posted By Inside AdSense Team to Inside AdSense at 9/20/2010 12:50:00 PM --
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We're taking themes one step further. Each theme now has ads displayed with a look and feel that match the overall style used for the search results.
The result is harmony between search results and ads, which we think makes for a great user experience. The following screenshots show search results and ads for three different themes: espresso, minimalist and green sky.
We hope you agree that your visitors will enjoy themed ads. As always, be sure to send us your feedback.
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Posted By Inside AdSense Team to Inside AdSense at 9/20/2010 12:50:00 PM --
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Friday, September 17, 2010
[Inside AdWords] YouTube Homepage: Promoted Videos advertisers can get it whi...
Cross posted from the YouTube blog.
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Posted By Inside AdWords Crew to Inside AdWords at 9/16/2010 12:01:00 PM --
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Posted By Inside AdWords Crew to Inside AdWords at 9/16/2010 12:01:00 PM --
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[Inside AdSense] Supplement your AdSense earnings with Google Affiliate Network
Many publishers are very good at recommending just the right stuff for their users. We love seeing influential publishers in all genres — from foodies to techies to moms to shopping experts — delight users by giving them access to products and services that they believe in. When these trusted publishers recommend a book, a gadget, or a new perfume, their audiences are very likely to follow.
Have you ever wondered if your users buy the products you recommend? Have you wished you could be rewarded for driving sales and conversions? You can. With Google Affiliate Network, publishers can access cost-per-action (CPA) or affiliate ads. This means that you can start working with advertisers who will pay you a performance fee for driving a sale or other conversion. Many AdSense publishers have already started using Google Affiliate Network to complement their AdSense ads and earn additional revenue.
Here's how to get started:
How are Google Affiliate Network ads different from the ads I serve through Google AdSense?
Affiliate programs are not ad units or campaigns; they are ongoing programs that allow advertisers to reward publishers (or "affiliate partners") for driving sales or conversions. While your AdSense ads are automatically targeted, you will select which Google Affiliate Network advertiser programs to join and then choose which affiliate ads to add to your site.
Can I promote my Google Affiliate Network ads?
You may promote Google Affiliate Network ads on your site. If you endorse the product that you are referring, feel free to let your users know. By adding your personal review of the products you refer, you can help your users make more informed choices.
Note that you may not promote or call attention to AdSense ads in the same way. Learn more about important differences between CPC and CPA ads that explain the reasoning behind these separate policies.
What kinds of advertisers are in the Google Affiliate Network?
We have a diverse range of advertisers who run successful affiliate programs through our network. Just a few examples include Target, Barnes and Noble.com, Blue Nile, Aéropostale, and Wedding Channel Store (The Knot).
Is this available for publishers outside the United States?
Yes, publishers in all countries supported by AdSense are eligible. However, the majority of advertisers in the Google Affiliate Network are currently focused on the US market.
How do I get paid?
If you've earned at least the minimum commission, you'll receive consolidated payments through your Google AdSense account.
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Posted By Inside AdSense Team to Inside AdSense at 9/16/2010 10:10:00 AM --
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Have you ever wondered if your users buy the products you recommend? Have you wished you could be rewarded for driving sales and conversions? You can. With Google Affiliate Network, publishers can access cost-per-action (CPA) or affiliate ads. This means that you can start working with advertisers who will pay you a performance fee for driving a sale or other conversion. Many AdSense publishers have already started using Google Affiliate Network to complement their AdSense ads and earn additional revenue.
- Sign up for a Google Affiliate Network account with your AdSense Publisher ID.
- As you soon as you're approved for Google Affiliate Network, sign in and apply for advertiser programs.
- Follow the instructions to start displaying cost-per-action ads.
How are Google Affiliate Network ads different from the ads I serve through Google AdSense?
Affiliate programs are not ad units or campaigns; they are ongoing programs that allow advertisers to reward publishers (or "affiliate partners") for driving sales or conversions. While your AdSense ads are automatically targeted, you will select which Google Affiliate Network advertiser programs to join and then choose which affiliate ads to add to your site.
Can I promote my Google Affiliate Network ads?
You may promote Google Affiliate Network ads on your site. If you endorse the product that you are referring, feel free to let your users know. By adding your personal review of the products you refer, you can help your users make more informed choices.
Note that you may not promote or call attention to AdSense ads in the same way. Learn more about important differences between CPC and CPA ads that explain the reasoning behind these separate policies.
What kinds of advertisers are in the Google Affiliate Network?
We have a diverse range of advertisers who run successful affiliate programs through our network. Just a few examples include Target, Barnes and Noble.com, Blue Nile, Aéropostale, and Wedding Channel Store (The Knot).
Is this available for publishers outside the United States?
Yes, publishers in all countries supported by AdSense are eligible. However, the majority of advertisers in the Google Affiliate Network are currently focused on the US market.
How do I get paid?
If you've earned at least the minimum commission, you'll receive consolidated payments through your Google AdSense account.
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Posted By Inside AdSense Team to Inside AdSense at 9/16/2010 10:10:00 AM --
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Thursday, September 16, 2010
[Inside AdWords] Broadcast your business through the TV for All Contest
Today we're announcing the second annual TV for All contest, where your business has the opportunity to win $25,000 in national advertising with Google TV Ads and online video partner sides, including YouTube.
We originally launched this contest last year and received nearly 250 submissions. Three winners, including Owners.com, won free TV media through Google and successfully extended their brands across the nation.
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Posted By Inside AdWords crew to Inside AdWords at 9/15/2010 11:56:00 AM --
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We originally launched this contest last year and received nearly 250 submissions. Three winners, including Owners.com, won free TV media through Google and successfully extended their brands across the nation.
"It's always exciting to see what other marketers think of your work," says George Karavaras of Owners.com about why the company entered TV for All in 2009. The best part, he says, is that "it doesn't take a lot of time or money to create a high impact TV ad through Google's creative network."
Now it's your turn! Entering is easy: simply create a video ad for your business, upload it to YouTube and submit it to our TV for All YouTube Channel between September 15th and October 12th. If you don't have a video ad or the tools to create one, professional tools by SpotMixer will be available for free to help you make a polished ad in just minutes.
Three winners whose ads best exemplify creativity and a compelling message will receive $25K, $15K, or $10K in national TV and online video advertising using Google AdWords.
If you've never promoted your business using TV and video, the TV for All contest is your chance to get started. For more details and to enter the contest, visit www.youtube.com/tvforall.
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Posted By Inside AdWords crew to Inside AdWords at 9/15/2010 11:56:00 AM --
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[Inside AdWords] Broadcast your business through the TV for All Contest
Today we're announcing the second annual TV for All contest, where your business has the opportunity to win $25,000 in national advertising with Google TV Ads and online video partner sides, including YouTube.
We originally launched this contest last year and received nearly 250 submissions. Three winners, including Owners.com, won free TV media through Google and successfully extended their brands across the nation.
--
Posted By Inside AdWords crew to Inside AdWords at 9/15/2010 11:56:00 AM --
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We originally launched this contest last year and received nearly 250 submissions. Three winners, including Owners.com, won free TV media through Google and successfully extended their brands across the nation.
"It's always exciting to see what other marketers think of your work," says George Karavaras of Owners.com about why the company entered TV for All in 2009. The best part, he says, is that "it doesn't take a lot of time or money to create a high impact TV ad through Google's creative network."
Now it's your turn! Entering is easy: simply create a video ad for your business, upload it to YouTube and submit it to our TV for All YouTube Channel between September 15th and October 12th. If you don't have a video ad or the tools to create one, professional tools by SpotMixer will be available for free to help you make a polished ad in just minutes.
Three winners whose ads best exemplify creativity and a compelling message will receive $25K, $15K, or $10K in national TV and online video advertising using Google AdWords.
If you've never promoted your business using TV and video, the TV for All contest is your chance to get started. For more details and to enter the contest, visit www.youtube.com/tvforall.
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Posted By Inside AdWords crew to Inside AdWords at 9/15/2010 11:56:00 AM --
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Tuesday, September 14, 2010
[Inside AdSense] Join the conversation: Visit the AdSense forum
If you've ever had a question about your AdSense account, you've likely visited our Help forum, a virtual meeting place where a community of publishers, advertisers, AdSense experts, and Google employees convene to discuss all things AdSense.
If you browse through the discussions, you'll notice replies from Google employees and non-Google contributors who are passionate AdSense publishers and experts. We rely on all of you to keep the conversations lively, providing each other with information that ensures the forum is a fantastic place for you to interact, troubleshoot, and learn from one another.
You'll also notice some posts from our Top Contributors. Top Contributors are the rock star volunteers of the forum who regularly help their fellow forum members by answering questions and providing product expertise. We trust our Top Contributors to give you top quality advice; in fact, the Top Contributors teach us new things almost every day! From optimizations to tuna fishing, they know a lot, and we're working on ways to introduce some of them to you in the coming weeks.
In the meantime, we encourage you take a look through the current forum discussions and join the conversation!
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Posted By Inside AdSense Team to Inside AdSense at 9/13/2010 01:10:00 PM --
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If you browse through the discussions, you'll notice replies from Google employees and non-Google contributors who are passionate AdSense publishers and experts. We rely on all of you to keep the conversations lively, providing each other with information that ensures the forum is a fantastic place for you to interact, troubleshoot, and learn from one another.
You'll also notice some posts from our Top Contributors. Top Contributors are the rock star volunteers of the forum who regularly help their fellow forum members by answering questions and providing product expertise. We trust our Top Contributors to give you top quality advice; in fact, the Top Contributors teach us new things almost every day! From optimizations to tuna fishing, they know a lot, and we're working on ways to introduce some of them to you in the coming weeks.
In the meantime, we encourage you take a look through the current forum discussions and join the conversation!
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Posted By Inside AdSense Team to Inside AdSense at 9/13/2010 01:10:00 PM --
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Saturday, September 11, 2010
[Inside AdWords] Monthly charging limits for unchanged budgets
Over the years, many of you have told us that you'd like to be charged a consistent amount each calendar month. We're happy to help you by introducing a monthly charging limit for campaigns, which is automatically calculated based on your daily budget.
When your daily budget is unchanged throughout an entire calendar month, We'll set a monthly charging limit for that campaign by multiplying your daily budget by 30.4, which is roughly the average number of days in a month (365 days in a year / 12 months = 30.417 days/month). For example, if your daily budget is US$10 throughout a month, you won't be charged more than $304 during that month (US$10 daily budget * 30.4 average days per month). As usual, actual daily spend may vary.
Accounts will transition to monthly charging limits over the next several weeks. When you edit your budget from Campaign Settings, a new tooltip will also be visible describing this change.
To learn more about this change, please see our FAQs on the monthly charging limit and on what happens when you change your budget.
Posted by Dan Friedman, Inside AdWords crew
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Posted By Inside AdWords crew to Inside AdWords at 9/10/2010 10:31:00 AM --
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When your daily budget is unchanged throughout an entire calendar month, We'll set a monthly charging limit for that campaign by multiplying your daily budget by 30.4, which is roughly the average number of days in a month (365 days in a year / 12 months = 30.417 days/month). For example, if your daily budget is US$10 throughout a month, you won't be charged more than $304 during that month (US$10 daily budget * 30.4 average days per month). As usual, actual daily spend may vary.
Accounts will transition to monthly charging limits over the next several weeks. When you edit your budget from Campaign Settings, a new tooltip will also be visible describing this change.
To learn more about this change, please see our FAQs on the monthly charging limit and on what happens when you change your budget.
Posted by Dan Friedman, Inside AdWords crew
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Posted By Inside AdWords crew to Inside AdWords at 9/10/2010 10:31:00 AM --
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Friday, September 10, 2010
[Inside AdWords] AdWords system maintenance on September 11th
On Saturday, September 11th, the AdWords system will be unavailable from approximately 10 a.m. to 2 p.m. PDT due to our regularly scheduled system maintenance. While you won't be able to log into your account during this time, your campaigns will continue to run as usual.
AdWords system maintenance typically occurs on the second Saturday of each month during the above times. We'll continue to update you here as we always have, but you may want to take note of our intended dates and times to help you plan for any scheduled downtimes further down the road.
Posted by Miles Johnson, Inside AdWords crew
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Posted By Inside AdWords Crew to Inside AdWords at 9/10/2010 06:00:00 AM --
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AdWords system maintenance typically occurs on the second Saturday of each month during the above times. We'll continue to update you here as we always have, but you may want to take note of our intended dates and times to help you plan for any scheduled downtimes further down the road.
Posted by Miles Johnson, Inside AdWords crew
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Posted By Inside AdWords Crew to Inside AdWords at 9/10/2010 06:00:00 AM --
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Thursday, September 9, 2010
[Inside AdWords] The AdWords Small Business Center: the key tips, tutorials, ...
Today we're happy to announce the launch of a new website - the AdWords Small Business Center. Many of you asked for an AdWords resource focused on learning and the top tips for small and medium businesses, and we listened. This new central learning hub allows you to share AdWords best practices and provides the key information you need to know to run a successful AdWords account.
,Learn the essentials
Whether you're new to AdWords or not, the AdWords Small Business Center allows you to explore insightful topics as a beginner, intermediate, or advanced user. It covers everything from strategies for writing great ads to ways to improve your website, all in an easy-to-navigate format.
Stay up-to-date
Stay in the loop by visiting the Inside AdWords blog right from this new site. It makes it easy to read about the latest trends and product updates and use them to grow your business.
Explore new possibilities
Want to discuss one of the tips on the site with another small business owner? Visit our recently launched AdWords Small Business Corner, a discussion forum in which other small and medium business owners who use AdWords exchange advice on the strategies that have helped them grow their businesses. Use it to share your AdWords experience or simply learn from others.
We hope you find the AdWords Small Business Center useful. Check it out today!
In the coming weeks, make sure you're also on the lookout for our blog post on AdWords Train & Gain, a challenge to help you become more successful with your online advertising. We'll be giving away cool prizes like Android phones and, for one lucky winner, a trip to Sydney, Australia for a free consultation with an AdWords expert. Sign up now or find out more details and official rules.
Posted by Miles Johnson, Inside AdWords crew
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Posted By Inside AdWords Crew to Inside AdWords at 9/09/2010 09:00:00 AM --
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[Inside AdWords] Google Instant: A More Innovative Approach to Search
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Today, we announced the launch of Google Instant, an innovative new Google.com interface that creates an interactive search experience for users by predicting their query as they type and instantly showing updated results. By providing users with this immediate feedback, they're able to refine their searches more quickly and find the results that more precisely match what they need.
This new interface applies to both search results and related ads. Therefore, we expect increased user engagement with our search services, including ads.
Although Google Instant doesn't change the way ads are served, ads and search results will now be shown based on the "predicted search." For example, if someone types "flow" into Google.com, our algorithms predict that the user is searching for "flowers" (the predicted search) and therefore display both search results and ads for "flowers". However, if that user then adds the letter "c" to the query, our algorithms may predict that the user is searching for "flowchart" and show the corresponding natural and paid results for flowchart.
As a result, Google Instant changes the way we think about impressions. With Google Instant, an impression is counted if a user takes an action to choose a query (for example, presses the Enter key or clicks the Search button), clicks a link on the results page, or stops typing for three or more seconds.
It's possible that this feature may increase or decrease your overall impression levels. However, Google Instant may ultimately improve the quality of your clicks since it helps users type queries that more directly connect them with the answers they need.
Google Instant is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the latest browsers (Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8). Please note, users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account. We will continue to add new domains and languages over the next several months.
For more information on this interactive new feature, please visit the AdWords Help Center.
Posted by Dan Friedman, Inside AdWords crew
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Posted By Inside AdWords crew to Inside AdWords at 9/08/2010 10:02:00 AM --
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(RU)Today, we announced the launch of Google Instant, an innovative new Google.com interface that creates an interactive search experience for users by predicting their query as they type and instantly showing updated results. By providing users with this immediate feedback, they're able to refine their searches more quickly and find the results that more precisely match what they need.
This new interface applies to both search results and related ads. Therefore, we expect increased user engagement with our search services, including ads.
Although Google Instant doesn't change the way ads are served, ads and search results will now be shown based on the "predicted search." For example, if someone types "flow" into Google.com, our algorithms predict that the user is searching for "flowers" (the predicted search) and therefore display both search results and ads for "flowers". However, if that user then adds the letter "c" to the query, our algorithms may predict that the user is searching for "flowchart" and show the corresponding natural and paid results for flowchart.
Example 1: User types "flow"
Example 2: User types "flowc"
As a result, Google Instant changes the way we think about impressions. With Google Instant, an impression is counted if a user takes an action to choose a query (for example, presses the Enter key or clicks the Search button), clicks a link on the results page, or stops typing for three or more seconds.
It's possible that this feature may increase or decrease your overall impression levels. However, Google Instant may ultimately improve the quality of your clicks since it helps users type queries that more directly connect them with the answers they need.
Google Instant is starting to roll-out to users on Google domains in the US, UK, France, Germany, Italy, Spain and Russia who use the latest browsers (Chrome v5/6, Firefox v3, Safari v5 for Mac and Internet Explorer v8). Please note, users on domains other than Google.com can only access Google Instant if they are signed in to a Google Account. We will continue to add new domains and languages over the next several months.
For more information on this interactive new feature, please visit the AdWords Help Center.
Posted by Dan Friedman, Inside AdWords crew
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Posted By Inside AdWords crew to Inside AdWords at 9/08/2010 10:02:00 AM --
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Wednesday, September 8, 2010
[Inside AdSense] IAB's Long Tail Alliance AdSense webinar
To keep you updated with the latest industry news, insights, and best practices, we'd like to let you know about an upcoming educational opportunity held in partnership with the Interactive Advertising Bureau (IAB).
On September 14, 2010, the Google AdSense team will be co-hosting a webinar with the IAB Long Tail Alliance to cover "What You Need to Know about AdSense." Members from the AdSense team will cover tips and best practices to help you maximize your AdSense revenue.
Click here to register for the webinar.
If you'd like access to future IAB Long Tail Alliance seminars and events, you can become an IAB Long Tail Alliance member. Membership provides you with access to an ongoing series of web seminars, resources, and events that are all specifically designed for small and growing publishers. Register using the promotional code GOOGLELTA to receive $100 off the price of a membership.
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Posted By Inside AdSense Team to Inside AdSense at 9/08/2010 09:45:00 AM --
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Tuesday, September 7, 2010
[Inside AdWords] A few updates on reporting in AdWords
If you think AdWords reporting is looking a bit different these days, you're right! Since we announced some important changes to reporting in late June, we've been regularly adding statistics and features into the Campaigns tab that were previously only accessible through the Report Center (with many more additions to come).
At the same time, we've begun to move reports out of the Report Center entirely. In fact, new Account, Campaign, and Ad Group reports can no longer be created from the Reports tab. Now that the transition is in full swing, we thought it would be a good time to address the feedback we've gotten so far, point out available help resources, and highlight a few new features we've recently released.
What we've heard from you
We believe that reports can be faster and more powerful in the Campaigns tab. You get the flexibility to quickly switch views when you want to dig deeper into performance trends, and to act on the insights you discover by making changes on the same pages where you run your reports.
That being said, we've heard that the changes have created issues for some of you. We've gotten feedback that it's been difficult to find all the reporting features you used to access through the Report Center, and that some statistics and segmentation options aren't available in every place you'd like to use them.
Your input on this first set of changes has been incredibly helpful, and we're acting on the feedback we receive. For example, in the next few weeks we plan to add "Total" rows to every report you download from the Campaigns tab, and new options to view overall search network traffic (Google search + search partners). We'll keep making changes based on your requests, so please continue to send us your thoughts.
Help resources
If you're having trouble finding a specific statistic or reporting feature in AdWords, we've created materials that we think will help you out.
- Download our PDF guide for a handy and comprehensive resource you can consult if you're wondering where to find particular metrics.
- We also have a recorded webinar and extensive FAQs available on a regularly updated page in the AdWords Help Center.
New features
While we've focused most of our energies adding Report Center options to the Campaigns tab, we've also added some new reporting features to campaign management. In fact, some advanced reporting options are only available in the Campaigns tab, such as segmenting statistics by device and click type. Additionally, you can now use the Dimensions tab to view and segment performance by the dimension of your choice.
This new reporting feature lets you quickly see reports such as:
- Your campaign statistics segmented by hour of day (answer questions like "how much shopping do my customers do on their lunch break?")
- Your account statistics segmented by quarter (get an executive summary of how your performance has changed since you account started running)
- You account statistics segmented by Destination URL (see which pages on your site are getting the most AdWords traffic, or which pages are the most profitable)
Over the coming weeks we'll add even more reporting functionality to AdWords, and we also plan to continue removing reports from the Report Center as they become supported on the Campaigns tab.
Thank you for all the work you've put into the transition already, and for bearing with us throughout this ambitious set of changes. We think you'll find the new integrated reporting even more valuable once you've had a chance to get used to the changes and the full transition from the Report Center is complete. Until then, please keep letting us know how we're doing by submitting feedback as any issues arise.
Posted by Miles Johnson, Inside AdWords crew
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Posted By Inside AdWords Crew to Inside AdWords at 9/07/2010 09:07:00 AM --
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Saturday, September 4, 2010
[Inside AdWords] Location extensions with multiple addresses available on mob...
Cross-posted from the Google Mobile Ads Blog
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Posted By Inside AdWords crew to Inside AdWords at 9/03/2010 10:13:00 AM --
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Do you have several business locations in one city? For example, are you a national retailer of consumer electronics who wants to increase foot traffic to your Los Angeles area stores?
Every day, consumers are using their high-end mobile devices to find directions to local businesses, making mobile an ideal way to reach this audience. We're excited to streamline this experience by announcing a new enhancement to the location extensions ad format: location extensions with multiple addresses. This new feature will ensure that your customers connect with the right location of your business at the right time.
Now available on Google Maps for Mobile (GMM) versions 4.4 and above on Android devices, location extensions with multiple addresses allow consumers to find the most relevant location of your business on a Google mobile map.
Featuring your business location alongside your mobile ad is a powerful method to drive foot traffic and in-store sales. For instance, if a potential customer is looking for a wireless communications store like Sprint, an ad within GMM can display all Sprint locations near them. This not only delivers a relevant search experience, but also enables customers to visit the closest and most convenient Sprint store location.
Here's how location extensions with multiple addresses work:
- Based on a user's search and location signals, AdWords can display a clickable banner with the option to show all locations for a particular business in Google Maps for Mobile.
- When the "Show all" banner is clicked, the map displays just the locations of your business as indicated by your business icon. Using your business logo as the icon is a great opportunity to build awareness and loyalty for your brand.
- Clicking on a specific business location leads the user to a page with more details about the business -- including ad text, business address with directions and the ability to call or visit the website.
- After the search is completed, the business icon and location are automatically saved as a GMM Layer and will continue to appear on the map in subsequent search results until turned off by the user.
To take advantage of this enhancement, you must be a primary business owner and have enabled location extensions within your Google Places account. Additionally, your campaigns must target the iPhone and other high-end mobile devices with full mobile browsers. You will only be charged when users click on the website URL or the phone icon displayed on the details page of a particular business location.
Location extensions with multiple addresses launched for desktop earlier this summer and we've worked hard to bring it to mobile. For now, this feature is only available on Android devices, but we hope to expand to other platforms in the near future.
Location extensions ad formats can show in the United States as well as a number of other countries. To learn more about location extensions with multiple addresses, please visit our Help Center.
Posted by Surojit Chatterjee, Google Mobile Ads Product Manager
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Posted By Inside AdWords crew to Inside AdWords at 9/03/2010 10:13:00 AM --
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Friday, September 3, 2010
[Inside AdWords] Richard Petty Driving Experience puts Conversion Optimizer i...
Back in June, we announced the Conversion Champion Challenge, a contest to help motivate you to get your conversion rates in shape for summer. Many of you embraced the challenge - with increased profits to show for it! However, one advertiser stood out among the rest as the true Conversion Champion. We're delighted to invite Elliott Antal from Richard Petty Driving Experience, to the Google Headquarters in Mountain View, CA, to spend a day with the Google Conversion team. Elliott told us a bit about his journey to the finish line:
"The Conversion Champion Challenge was the perfect opportunity [for Richard Petty Driving Experience] to try some new tools in regards to our paid search marketing.
Richard Petty Driving Experience is the world's largest provider of NASCAR ride and drive entertainment and the exclusive stock car experience at premiere tracks such as Daytona International Speedway, Las Vegas Motor Speedway, and Walt Disney World Speedway. A conversion for Richard Petty Driving Experience is a completed e-commerce transaction. Customers have the opportunity to purchase a ride, drive, or merchandise through www.DrivePetty.com.
On June 11, we activated the Conversion Optimizer for our primary search campaign. In the time after the activation we have seen our conversion rate increase by 10% and cost-per-acquisition drop 2%. We've also seen our clicks double, with average cost-per-click decreasing by 30%. Conversions are coming in at a healthy pace while maximizing the reach of our budget. Conversion Optimizer has most certainly made a positive impact on our account and performance is continuing to improve over time."
Well done, Elliott! We look forward to meeting you in person and exploring more ways to boost your ROI.
To learn more the Conversion Optimizer, an automatic bidding tool for increasing your ROI, visit the Conversion Optimizer site.
Posted by Miles Johnson, Inside AdWords crew
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Posted By Inside AdWords Crew to Inside AdWords at 9/02/2010 10:56:00 AM --
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Wednesday, September 1, 2010
[Inside AdWords] Get design tips to boost the impact of your display ad
While the right text and placement of your display ad are always crucial, you should also make sure that your ad is well designed. But how exactly can you ensure that your ad stands out on a web page, looks professional and is consistent with your overall brand message?
On Thursday, September 2nd, we'll be holding a short one-off live course on effective display ad design. The session will give you a set of practical design tips including key insights on using color, font and images. The focus will be on the Display Ad Builder tool, although the tips are applicable to display design in general. The course is suitable for anyone interested in display advertising.
The course will be held on Thursday, September 2nd at: 3pm - 4pm BST / GMT+1 (London), 10am-11am EDT (New York), 7am-8am PDT (San Francisco).
Sign up here to attend.
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Posted By Inside AdWords Crew to Inside AdWords at 8/31/2010 04:34:00 PM --
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