[Inside AdWords] Think2010: Series recap

We kicked off the Think2010 blog series 14 weeks ago with the idea of helping you prepare for the coming year by devoting one post each week to big-picture, forward-looking themes supported by actionable tips. Over the course of the series we've covered topics such as relevance, speed, experimentation and innovation. We've discussed the multiple roles that search can play, how to use data to better connect with customers, and the importance of staying focused on the fundamentals. We've also deliberately infused the series with perspectives from thought leaders both inside and outside of Google in order to give you a range of insights on the changing face of marketing. You can find a more in-depth version of this same conversation taking place on our Fast.Forward. YouTube channel.

As our series comes to a close this week and we prepare to usher in 2010, we'd like to thank you for reading and leave you with some parting thoughts. Here's what a diverse group of industry leaders have to say about the new marketing landscape and the vast opportunity that they believe lies ahead for 2010:

(click here to view video)

From the Think2010 team -- best wishes for a prosperous and successful 2010.

Posted by Miles Johnson, Inside AdWords crew

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Posted By Inside Adwords crew to Inside AdWords at 12/28/2009 12:49:00 PM

[Inside AdWords] New resource for display advertisers on the Content Network

Over the last year and a half, we've made significant changes to the Google Content Network to deliver better performance for your campaigns and to simplify the process of serving ads across a range of websites. As we roll out more features, we want to make it easy for you to discover what best fits your needs. To this effect, we've just launched a new Content Network brand channel on YouTube.

The site is stockpiled with videos, links and downloads about the full suite of features and solutions on the Content Network. Structured into four key sections, you can learn about a number of different products we offer and how they can help you achieve your various advertising goals. You can also find case studies and research papers from various industries so that you can see what some of the most successful advertisers on the Content Network are doing.

Last but not the least, we've also introduced a new creative direction for our videos, adding a bit more color and fun. Enjoy the first 5 videos below, and let us know what you think by sharing your comments on YouTube.

(click here to view videos)

If you'd like to see more, you can always bookmark the playlist. Hope you find the new channel informative and fun!

[Note: this post is reprinted from the Google Agency Ad Solutions Blog]

Posted by Miles Johnson, Inside AdWords crew

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Posted By Inside Adwords crew to Inside AdWords at 12/17/2009 04:40:00 PM

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[Inside AdSense] Keeping your account secure

We understand how important your AdSense account is to you. You need to sign into your account to generate ad code, manage the appearance of your ads, view your reports and check the status of your payments. However, keep in mind that your AdSense account is actually part of your Google Account. This means that you may have several Google products, such as AdSense, Gmail, AdWords, Blogger, etc, all tied to a single sign-in.

We take account access issues very seriously and would like to take some time to provide a few simple tips to help you protect your Google Account.

If you're having trouble signing in to your Google Account, usually resetting your password will do the trick. To add additional security to your account, you should update your alternate address, choose a strong security question (if you have Gmail), and add a mobile number to your account so Google can text you a recovery code if you ever forget your password. Also, if you have a Gmail address, we recommend providing a current secondary email address where you can receive our password-assistance email. If you don't have any of these set up, it will be difficult for us to verify your identify and reset your password, so please take some time to update your security options.

If resetting your password doesn't work, you can try filling out our account recovery form. We can usually restore access in a few hours if you're able to provide the necessary information to prove ownership.

Here are some additional tips to ensure that only you have access to your account:

• Create a strong password and security question. Your password shouldn't be something that someone else can easily guess. The same goes for your security question. If someone that knows you can answer your security question, then it's probably not a good question. Review these tips for suggestions.
  
• Don't share your account password with anyone. It may be tempting to share your password with your friends or family, but don't do it, especially if it's your personal account. If you need to create an account that is accessed my several people, make sure that the account is not tied to any products that contain personal information.
  
• Don't respond to messages asking for your username or password. Google will never send you an email, IM, or any other communication asking for your sign-in information, so don't respond to any messages asking for it.
  
• Be cautious of fake sign-in pages. Always look for www.google.com/adsense in the URL. If the URL is different, don't sign in on the page. If you think you may have signed in using a fake sign-in page for AdSense or any other Google product, please reset your password as soon as possible to prevent abuse of your Google services by a third party.

You can find more tips in the Google Accounts Help Center.

Posted by Diane Velasco - AdSense Policy Team

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Posted By Inside AdSense Team to Inside AdSense at 12/17/2009 06:41:00 AM

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AdSense for Feeds

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Socializing your feed with Twitter Posted: 14 Dec 2009 12:40 PM PST Sometimes you reach across the hedgerow to share with your nearby neighbors. Other times, members of the household move away and yet you can't keep from calling to remind them to wear a hat and such because it's chilly out. Today, we're celebrating acquaintances near-and-far by launching the ability to send your feed to Twitter. FeedBurner has always been about measuring, managing, and monetizing syndicated content. Our hope is that by providing one application in which you can direct your feed in real-time to a number of endpoints, in this case Twitter in addition to the myriad feed readers, aggregators, and search engines that we have always supported, and then following on with providing analytics for measuring exactly how and where your feed gets distributed across social media, you can make better and more informed decisions about how to monetize your content. Many of our publishers who have tried our Google Analytics feed item link integration have already noticed that their most popular feed items have been shared many times on Twitter. We're now taking our distribution and analytics a step further by enabling the ability to automatically publish the feed items that meet your criteria to Twitter, using the Google URL shortener at goo.gl. To get started, go to the Socialize service on FeedBurner's Publicize tab and add the Twitter account to which you would like to post items from your feed. You can take the default settings and click [Save] to start socializing immediately, or use the options we offer to customize exactly which feed items are sent to Twitter and how exactly you would like them to look. The next time you post a new item to your feed it will be sent to Twitter (as always, make sure to ping FeedBurner whenever you update your feed so this process happens as near real-time as possible). For full details on all Socialize options, see our FeedBurner Help Center topic. To see the results, take a look at the Twitter account in which you are sending your updates. This blog post, for instance, as well as select blog posts from this and the FeedBurner status blog, will appear from now on at http://twitter.com/feedburner. If Twitter is where you are consuming most of the latest content these days, please follow @feedburner to receive our updates in your favorite Twitter client. Posted by Steve Olechowski  - Product Manager, on behalf of the Google FeedBurner team

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[Inside AdWords] Think2010: Personalization and accountability

As part of our Fast.Forward. program, we've asked numerous industry leaders - from Google and beyond - about the online marketing trends they think will be significant in the year ahead. This week we'll talk about making your campaigns more personal by targeting mobile devices and increasing the accountability and sophistication of the metrics you use to evaluate your campaigns.

Penry Price, Google's VP of Global Agency and Industry Development, offers his thoughts on these topics.

To increase the personalization of your campaigns through mobile advertising, visit www.google.com/advertisers/mobile, and learn how to plan, target, create, and measure mobile ad campaigns with AdWords.

Whether it's robust reporting for media buys across platforms, or sophisticated-but-simple measurement tools like Google Analytics, Website Optimizer, and YouTube Insight, you can commit in 2010 to "being greater with data." Get more information about these measurement and optimization tools here.

Visit www.youtube.com/fastforward, to stay engaged with the industry dialog and keep up with additional perspectives on successful marketing in 2010 and beyond.


Posted by Emily Williams, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 12/14/2009 05:54:00 PM

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[Inside AdWords] Optimize your campaigns for mobile in time for the holidays

Shoppers increasingly use their smartphones to search the internet, and we typically see an increase in shopping-related queries on Android, iPhone and Palm WebOS devices during the holiday season.

(click for full size image)

Ensure that your online campaigns perform well on mobile devices with full internet browsers by viewing device statistics on your Campaign Summary, Ad Groups, or Ads reports within AdWords. Just select the "Device" segment option under the "Filter and Views" drop down.

(click for full size image)

You can now compare clicks, impressions, CTR and other performance metrics for desktop vs. high-end mobile devices. Note that this data only dates back to June 3, 2009.

(click for full size image)

Now is the perfect time to optimize how you target consumers on-the-go. Here are a few best practices we think you'll find helpful:

• Create separate campaigns and ad groups for your ads that appear on mobile devices. This makes it easier to customize ads, keywords and bids to optimize performance.
• Put your call to action in a spot on your landing page that's easy to find. Keep in mind that it's a bit more difficult to navigate websites on a mobile device, so consider shortening your checkout process.
• Most mobile phones don't support flash, so make sure your landing page is written in HTML and contains little or no Flash.
  

We hope these tips help you create great campaigns both for desktops and mobile devices this holiday season.

Posted by Miles Johnson, Inside AdWords crew

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Posted By Inside Adwords crew to Inside AdWords at 12/10/2009 04:35:00 PM

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[Inside AdSense] A note about a messaging change in your AdSense account

Today we're changing some messaging in the AdSense interface concerning your earnings, and we wanted to give you some more information on why we're making this change.

In order to be more transparent about how our system calculates earnings, we've added the words "Estimated" and "Finalized" next to "Earnings" throughout your account. Rest assured these terminology changes don't reflect a change to the way your finalized earnings are calculated. It's simply intended to give you a clearer idea of what's our estimation of your earnings and what's finalized.

As you may have noticed in the past, the earnings on the Overview and Advanced Reports pages may sometimes differ from the earnings listed on your Payment History page. This is because earnings on your Overview and Advanced Reports pages reflect initial estimations based on our records. We aren't able to provide finalized earnings on these pages because they still need to be verified for accuracy, a process that takes place a few days after the end of every month. The finalized sum is then posted on your Payment History page by the 10th of the next month.

While we can't say how much these amounts would differ for any one publisher, most publishers will not see a significant difference. Again, please keep in mind that this is only a display change, and that your finalized earnings will continue to be calculated and credited to you in the same way as before.

Posted by Elizabeth Ferdon - AdSense Payments Team

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Posted By Inside AdSense Team to Inside AdSense at 12/10/2009 01:14:00 PM

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[Inside AdWords] Update your skills - take the Google Advertising Fundamental...

As part of our ongoing efforts to improve training materials and the Google Advertising Professionals program we have updated the certification exam and learning center.

We've created a new Google Advertising Fundamentals exam designed to be more rigorous and strategy-oriented. Our teams have developed the new curriculum and exam to equip you with useful, relevant training to manage AdWords campaigns.

We've noted some questions since we introduced the new exam so we wanted want to tell you a little bit more:

• We're testing a wider range of knowledge and the passing score is higher than the previous exam - 85% vs 75% on the previous test.
• You can access the new exam through your Google Advertising Professionals account. Navigate to the My Exams tab where you can pick up your candidate ID to use on the testing site and follow the links to either the Learning Center or the Exam Testing Site.
• The new exam is currently only available in English, but will be released in 20 additional languages in January.

Our goal was to bring the materials and exam up to date to ensure they cover all current products and best practices to help run and manage AdWords campaigns. We'll be introducing new advanced exams in 2010, so you may hear about some of them being tested now. At this time, however, you only need to hold a valid passing score in the previous exam or, if you're new to the program, the new Advertising Fundamentals exam.

Congratulations to those of you who've taken and passed the new exams and good luck to all test takers.

Posted by Dan Friedman, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 12/08/2009 01:09:00 PM

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[Inside AdWords] Think2010: The need for speed

In our Think2010 post a couple weeks ago, we noted how important experimentation will be in the coming year to help you optimize your campaign for the best possible ROI. A very closely-related tenet is the commitment to speed. There is great access to information and insights, and that information is now available faster than ever. This means that marketers who are nimble, work quickly, and iterate as they go will often be the ones who succeed.

A few ways to commit to speed in 2010:

* Set up custom Google Alerts to monitor news, blogs, videos and other coverage of topics related to your brand and its marketplace.
* Regularly mine Insights for Search to see trends as they're emerging for your brand or category -- and quickly create a plan to act on the opportunities you discover.
* Use Display Ad Builder to create display, rich media, and video ads in minutes by incorporating your own text, images, and logo into one of our professionally designed templates.
* Use Website Optimizer to quickly test variations of your landing page to see which works best -- then implement the winning version to maximize performance.

Posted by Katrina Kurnit, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 12/07/2009 05:26:00 PM

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[Inside AdSense] Search for Ads in the Ad Review Center

When we announced the new AdSense interface a few weeks ago, we mentioned how we've been working on building more functionality into the Ad Review Center to make it easier for you to find and manage your ads. Today, we'd like to let you know that we're introducing the ability to search for ads in the Ad Review Center. This option is currently available to a limited number of publishers using the new AdSense interface, but we're working on rolling this out more widely as we invite more publishers to test the new interface.

The search feature has been designed to improve your efficiency when finding ads to review. You'll be able to search for ads by keyword, display URL, or destination URL. For example, you can now search for all ads that have been placement targeted to your site with the destination URL of one of your competitors' websites. In addition, you can search across multiple AdSense products, like AdSense for mobile content and AdSense for feeds, and also specify whether you'd like to view allowed, blocked, or new ads.



Although we aren't able to add more publishers to the test at this time, we wanted to give you a glimpse into one of the ways we're working to make the Ad Review Center easier to use. We'll be collecting feedback from the first group of publishers testing this feature, and plan to improve it and then expand to additional publishers in the coming months.

Posted by Arlene Lee - Inside AdSense team

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Posted By Inside AdSense Team to Inside AdSense at 12/07/2009 10:07:00 AM

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[Inside AdWords] AdWords & Analytics Sessions at SES Chicago

Next week on December 7th and 8th, you can catch presentations by the Google AdWords team at SES Chicago. We'll be offering practical tips on how to quickly improve your search and display ads performance in the following sessions:

• What's New and Exciting with Google Analytics: the latest tools and reports from our Analytics platform.

• Getting the Most Out of AdWords Optimization Tools: improve your campaigns with recently added AdWords features like the Opportunities tab, new data segmentation options, and custom alerts.

• The Next Generation of AdWords Bidding: Conversion Optimizer: learn how the Conversion Optimizer tool can help you achieve double digit percentage increases in conversions without increasing the cost per conversion.

Finally, if you want to learn more about AdWords optimization tools, you can also watch a video walkthrough of the improvements we've made to AdWords this year. Ariel Bardin, the lead Product Manager for the AdWords web interface, will take you through the major new features and give you tips on managing your campaigns more efficiently.

Posted by Miles Johnson, Inside AdWords crew

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Posted By Inside Adwords crew to Inside AdWords at 12/03/2009 03:43:00 PM

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[Inside AdSense] A deeper look at channels: Targetable channels (Part III of ...

During the past 2 weeks, we walked you through the basics of URL and custom channels. In the final episode, Laurence Moore talks about the two ways in which advertisers can target your website: contextual and placement targeting. You'll also learn how to make your channels targetable by advertisers and label them with information such as size, location, and audience so the advertiser can easily find your channels and make an informed decision when choosing to target your site.



http://www.youtube.com/watch?v=-W8liKWj1k0&feature=channel

Thank you for watching the videos in our channels series, we hope you found them useful. If you'd like to watch more videos from the AdSense team, visit our official channel on YouTube.

Posted by Dia Muthana - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 12/03/2009 01:43:00 PM

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[Inside AdSense] Category filtering for French, German, and Spanish ads

We recently expanded category filtering to publishers in additional English-speaking countries, and we're happy to announce that the feature is now available for ads in French, German, and Spanish. With category filtering, you can prevent ads from up to 8 specific categories from appearing on your pages. Ads in these categories will be filtered if they're in any of the four supported languages, regardless of how they've been targeted to your pages. 

To set up category filtering, sign in to your AdSense account and visit your Ad Review Center, located under the 'AdSense Setup' tab. Once you click 'change', you'll be able to view the full list of categories you can filter. In addition, we'll show you the percentage of revenue and ad impressions you've been receiving from each category in the last 30 days, which can help you understand the impact that applying filters might have.

For more information about category filtering, feel free to visit our Help Center. We're still working towards making this feature available in more languages, and we'll be sure to let you know about any updates.

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 12/02/2009 10:53:00 AM

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[Inside AdWords] Think2010: Innovate to better connect

As you plan your marketing approach for 2010, think of 'innovation' in a broad sense. You don't need to be the first to venture into uncharted territory or the one to make the biggest splash. You just need to think openly and differently about your customer connections. Strive to be nimble, current, and ever-more relevant as you create them.

In today's marketing world, this often means making use of insights and Analytics tools to continually tweak your approach. It means finding the right mix of social media to engage your customers in a compelling and authentic way, and it means making use of new mediums and targeting methods so you can connect your message to a consumer at the right time.

Here are a few ways you can innovate in 2010:

1) Become a more nimble marketer by crafting your campaigns around current trends. You can stay abreast of the trends related to your brand and business by using Insights for Search.

2) Converse with consumers on 'their turf,' but don't force it. For example, promote your message on YouTube, and then monitor its appeal and virality. Make use of what you learn and keep revising the conversation accordingly.

3) Adapt your strategy to connect with consumers on-the-go. You can try out high-end mobile device targeting to show your text and image ads on mobile devices with full Internet browsers. This means you'll be able to connect with mobile consumers with the same richness as you would via a desktop computer.

Posted by Emily Williams, Inside AdWords crew

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Posted By Inside AdWords crew to Inside AdWords at 12/01/2009 02:02:00 PM

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[Inside AdSense] The AdSense Product Ideas page: Now accepting your submissio...

This past year, we've been working on building features based on your feedback, and we'd like to offer you the opportunity to tell us what's on your AdSense wishlist for 2010. What features or product updates would you like to see? Whether it's an idea for a brand new feature or just a small tweak that would simplify your workflow, we'd like to hear it. 

With that in mind, we've created a Product Ideas page just for AdSense, and invite you to sign in with your Google Account and submit your suggestions during the next two weeks. You can also look through all submitted ideas and vote on the ones you like.

While we aren't able to guarantee that all the ideas on this page will be implemented, we can guarantee that we'll take the top ideas (as voted by you), and bring them to the AdSense Product Management team for review. By submitting an idea, you agree that Google may use the idea to develop and enhance Google's products and services.

This Ideas page will be open until December 15th, so be sure to add your ideas and vote soon!

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 12/01/2009 11:54:00 AM

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